Michaels Holiday Wonderland communications case study featuring retail PR, experiential marketing, media relations, seasonal brand strategy and consumer communications. A holiday media experience designed to showcase Michaels’ decor assortment, support retail and e-commerce storytelling, and drive national earned media.

Plenty of Fish Dating Trends communications case study featuring data-driven storytelling, consumer insights, cultural trends, earned media and consumer PR. Proprietary research was transformed into culturally relevant stories and an ownable brand platform that generated national conversation and strengthened brand sentiment.

Avelo Airlines communications case study featuring corporate communications, brand launch strategy, executive communications, media relations and stakeholder management. The national launch introduced a new U.S. airline during the COVID-19 pandemic through executive visibility, an inaugural flight and an integrated media experience.Begins Here